The Silent Sales Formula

How to Make 'Em Beg to Pay Premium Fees

You're here because you've read my Bonus Chapter in Travis Sago's Fans and Fortunes Formula Book.

The Prize vs. The Prostitute Principle

Let me give it to you straight: in your market, you're either the Prize or the Prostitute.
Most experts prostitute themselves with proposals that beg for business, justify fees, and compete on price.

They vomit their rates through:

• Uninspired one-page quotes
• Sterile multi-page proposals
• Technical mumbo-jumbo that bamboozles prospects
• Painful negotiation calls
• Constant discounting to "win" the business

This approach creates a death spiral: lower prices → thinner margins → more volume needed → less time per client → lower quality work → even lower prices.

The Silent Sales Formula flips this entirely.

It positions you as the Prize – not through arrogance, but through demonstrated understanding.

When you're the Prize, prospects don't question your fees.

They question whether they qualify to work with you.
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